Sustain moisture every day and all day long. For AM time and sensitive skin Mildly acidic pH 5.0 ~ 6.0 Good Morning Gel Cleanser pH 5.0 ~6.0 : similar to skin's natural pH level Contain tea-tree oil : control oily skin, shrink pore size Contain natural BHA : refine skin texture Gel type : smooth and skin friendly WHY choose Good Morning Mildly Acidic Cleanser? pH4: acidic 5-6 : natural range, most ideal skin, neutral 7-8 : acne skin 9 : atropic skin, alkali Skin is mildly acidic. Oily skin's pH is lower Dry, sensitive skin's pH is higher Don't get yourself fooled. Washing with water only in the morning is not acceptable even after the perfect wash day before at night. Skin produces dead skins and sebum while you sleep. Mildly acidic cleanser softly removes those wastes and leaves skin hydrated all day long.